Think about the interplay/interaction of the Visceral, Behavioural and Reflective layers in a designed object and how they evoke emotions. Find one designed object and analyse how the 3 levels work together to create the "gestalt" effect.
Visceral design concerns itself
with appearances (and the
senses).
l Behavioral design has to do
with the pleasure and
effectiveness of use.
l Reflective design considers
the rationalization and
intellectualization of a product.
(Can I tell a story about it?
Does it appeal to my selfimage,
to my pride?)
I chose this bookshelf because it certainly looks interesting. On first glance i suppose you can’t really tell it is a bookshelf... That’s the visceral point of view, the shape and colour of the bookshelf itself intrigues the viewer, and creates an appeal through its appearance. This bookshelf will definitely win over any old bookshelf, when it is compared in looks. It is unique because it doesn’t have the usual planks/shelves that a normal bookcase would have, instead it has many little cuboids that serves the function of holding the books. Rather than just an object of pure function, it also becomes eye candy, a decorative piece of furniture in the house.
For the behavioural aspect of it, it is indeed something that’s fun and also easy to use. Children would most likely enjoy slotting the books into the bookshelf, and the colourful design is also a plus. This would be really helpful in teaching kids to put back their books after reading them, since it would be a fun experience for them.
As for the reflective design, I’m sure anyone would be proud to have such a cool and unique piece of furniture in their home, wouldn’t they? =) People would be impressed by it!
It can also tell people about the character of its owner
